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Advertise or Disappear

06/03/2010

Yes, I know, the economy stinks.

But this is not the time to “go dark”. Your company still needs to keep the awareness fires stoked. If nothing else than to make sure your marketing efforts up to now haven’t been wasted. Because getting back to where you were, could be costly, in dollars and perception.

You don’t need an abundance of marketing bucks to do it. But you DO need to have to a presence. WHAT and HOW you say it, versus WHERE. Off the radar is, well, nowhere.

To paraphrase the famous New York State Lotto tag line: You won’t win if you don’t play.

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