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To Advertise or Not to Advertise?

11/30/2010

Honestly, THAT is not the question.

You should be advertising! No matter what the venue is… web, billboard, print or TV, you need to be doing something.

Not advertising, is tantamount to “going dark”. Since you’re not advertising, your target audience doesn’t see you. Rather obvious. That’s not going help sales, is it?

As we explained in an eblast, below, hiding or camouflaging is comparable to “going dark”. If you’ve been following this blog, you know that we firmly believe that standing out is the point and the ONLY point.

And standing out requires getting out!

To paraphrase a good friend: “You’re not going to meet anyone by staying home”.

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