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Super Bowl Ad Day!


Well, here we are closing in on the big day. In a week, millions of eyes will be tuned in to watch… the TV commercials!

Oh yes, there is a very important football game but it’ll be the :30 TV spots that could garner most of the attention.

Attention indeed. Starting with the media costs for the broadcast time. We’ve all heard of the astronomical pricing for a TV commercial to air during the game. And which firms will be advertising… pretty much a Who’s Who in the Advertising world. Big names and new names.

To be fair, provided you have the money, running your commercial during the game is not a bad idea… considering the U.S. and a good portion of the world will be watching. Imagine what this did for Master Lock’s awareness (fairly cheap to produce/film and product demonstration at its best). Heck, who ever heard of Monster before this aired?

We have Apple Computer to thank for this high-profile advertising. Ever since Apple ran their “1984” commercial (in the last 2 minutes of the 4th quarter) the Super Bowl has been the premier venue to advertise on. BTW-for those too young, the Apple of 1984 was not the Apple of 2011.

Enjoy the game. There have been few Super Bowls that have actually been good but I’ll be watching the commercials with a little more interest.

One Comment leave one →
  1. 02/01/2011 12:04 pm

    Hey, Billy — Let me know if you every need any long-distance copy writing. Go Steelers. Kevin

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