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Marketing = Product Exercise


Being one that likes his physical exercise to be cost-effective (i.e.: low cost/max benefit: push-ups, chin-ups, running) I advocate to our clients that their marketing do the same.

BUT, as with exercise, you need to keep marketing for the best results.

I’ve pointed out in previous posts that you don’t need deep pockets to be marketing. It helps but isn’t necessary.

The “steady stream” approach is best. Because the most important things are how and what you say about your product. Be strategic and be consistent. Just as the consumer is looking for value so should you with your marketing. Remember low cost/max benefit.

As we’ve all heard… “if you don’t use it, you lose it”. If you don’t continually use marketing, you’ll lose all of the awareness the marketing created.

Speak about a waste of money.

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